Veranda, D. et al. 2026. The Influence of Influencer Endorsement, Content Marketing, and Live Streaming on Online Shop Sales Turnover in Palembang City. Equivalent : Journal of Economic, Accounting and Management. 4, 1 (Apr. 2026), 596–614. DOI:https://doi.org/10.61994/equivalent.v4i1.1602.