Landria, M. D., Astuti, W. T., & Kusmantini, T. (2026). The Influence of Scarcity Persuasion and Price Perception on Online Impluse Buying: Mediating Role of Aurosal. Equivalent : Journal of Economic, Accounting and Management, 4(1), 327-340. https://doi.org/10.61994/equivalent.v4i1.1447