Landria, Monika Dini, Widhy Tri Astuti, and Titik Kusmantini. 2026. “The Influence of Scarcity Persuasion and Price Perception on Online Impluse Buying: Mediating Role of Aurosal”. Equivalent : Journal of Economic, Accounting and Management 4 (1): 327-40. https://doi.org/10.61994/equivalent.v4i1.1447.