Landria, M.D., Astuti, W.T. and Kusmantini, T. (2026) “The Influence of Scarcity Persuasion and Price Perception on Online Impluse Buying: Mediating Role of Aurosal”, Equivalent : Journal of Economic, Accounting and Management, 4(1), pp. 327–340. doi:10.61994/equivalent.v4i1.1447.