D. Veranda, Trisninawati, Septiani Fransisca, and Rahma Santhi Zinaida, “The Influence of Influencer Endorsement, Content Marketing, and Live Streaming on Online Shop Sales Turnover in Palembang City”, Equivalent , vol. 4, no. 1, pp. 596–614, Apr. 2026, doi: 10.61994/equivalent.v4i1.1602.