MUHAMMAD ZAKI FATKHURROHMAN; HERI PRABOWO; RATIH HESTY UTAMI P. PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE. Equivalent : Journal of Economic, Accounting and Management, [S. l.], v. 2, n. 1, p. 104–113, 2023. DOI: 10.61994/equivalent.v2i1.174. Disponível em: https://jurnal.dokicti.org/index.php/equivalent/article/view/174. Acesso em: 25 aug. 2025.