Muhammad Zaki Fatkhurrohman, Heri Prabowo, Ratih Hesty Utami P. PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE. Equivalent [Internet]. 2023 Sep. 20 [cited 2025 Aug. 25];2(1):104-13. Available from: https://jurnal.dokicti.org/index.php/equivalent/article/view/174